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    Google’s Penguin Update: Here Is What To Do Now


    May 16, 2012


    Everybody has been talking about Google’s recent “Penguin” update and perhaps you have also heard the terrible stories of several websites being slapped by this new algorithm change. We’ve done some research and came to some first conclusions. Please note that the Google update is by far not finished and changes appear daily.

    Penguin & On-Page Optimization

    One of the many conclusions made after these studies is that Penguin seems to target On-Page keyword & anchor text spamming. Sites which got hit showed almost the same characteristics like containing the same main keywords on the following on-page aspects and using them over and over again:

    Title, Heading, Anchor Texts, Image sources, Website content

    Aside from using your main keywords on those important tags of your source code, your website content should not contain main keywords that appear beyond the ideal density which is well below 2%.

    Off-site Factors

    Anchor texts (backlink text) residing and pointing towards your websites are the most essential factors of website ranking. Based on the analysis, Google is now trying to devalue use of “anchor text” with “niche/content relevancy of linking sites” as its primary link relevancy signal. Studies show that websites which are less or not affect by this update contain anchor texts which are relevant to content, incoming links from websites or pages in the same niches, using keyword diversity and providing great quality of content. Meanwhile, websites which are hit hard contain anchor texts which are not relevant to content, incoming links from websites or pages in different niches and the same main keyword on different contents. Indeed, Google is trying to prevent over-optimization in terms of anchor text use and Rank sites with links coming from relevant links better.

    Google is more and more Fickle about Quality Content

    If we take a look back on previous changes, we could say that the Big G has been very keen to promote quality contents online through de-valuating those sites which do not contain much details and relevant information “above the fold”. Now that Penguin has come, the mission continues through evaluating your link relevancy with your quality website contents. Natural and organic links must go along with relevant, fresh and good quality content. These have been the main requirements being set by Big G.

    However, let’s don’t forget that Google is a computer program and doesn’t understand a single word of content as humans do. Judging what good content really is, is an almost impossible task a computer program. Just check the search results yourself. Google’s top rankings are full of sites with bad content on it. Google is demanding quality content but is still miles away from being able to identify and rank it accordingly.

    SEO game has changed after Penguin

    Many SEO professionals agree that social media has more weight now in SEO:

    50% – backlinks (checking incoming links/anchor texts pointing to your site)

    30% – on-page SEO (source codes especially the title, heading, href and img tags)

    20% – Social media (social media signals)

    What to Conclude on Penguin Update

    Keep in mind that Google is just a search engine program and works based on algorithms. Content and backlinks have allways been the main and only factor and will allways be. That won’t change as thre is no other information a computer program could analyze. Changes will be just in the way the search engine evaluates the content and the links. In other words, Google tries to find out which content and backlink is “good” and which ones not.

    If a human with some experience in SEO would look at a web site and the backlinking it has, it would be quite easy to see how good the web site’s content and backlinks are. To teach a computer program the same, it’s quite difficult to impossible as a program is not intelligent.

    So Google’s challenge is it to identify patterns that can be translated into algorithms so a computer can “understand” them.

    The Penguin update seems to be about a natural backlinking pattern. Please also read our previous post Natural Linking & Right Keyword Usage. Penguin seems to target overusage of a keyword phrase. If you link back to your site with the same keyword all the time you will get hit by Penguin for sure. If your backlinks are from the same sources all the time, it isn’t good either.

    Our best advise right now

    A) You have to vary your anchor text now and check that no anchor text is making up more than 50% of your total backlinks. The less the better. This is the biggest factor Penguin targets in our opinion. B) You also have to add much more variation to your sources. Linking form the same site all time isn’t good. Your backlinks must come from many different sites. C) You must vary the link type. You must use nofollow links as well. If you just focus on dofollow links it’s not natural and easy to detect for a program. You must use naked backlinks like http://www.getarticlesdone.com/ and http://www.getarticlesdone.com/ as well and even “silly” backlinks like click here because that’s how some people link to other sites. If your site doesn’t show any of these “normal” link pattern that usually every site has, then a program can easily detect that.

    If your site doesn’t match the pattern then you get hit. If your site matches the pattern then Penguin can hardly detect your site among all the others. Makes sense?



    This entry was posted in Link Building, news, panda, SEO. Bookmark the permalink.

    Natural Linking & Right Keyword Usage


    April 27, 2012


    There has been a lot of buzz lately about the recent Google updates. Now Google does a couple hundred of those every year, but a lot of people are confused right now as the recent update (once again) targets the “quality” of a site and its backlinks. Now what does it mean?

    Besides all these updates and what we might think about them, the basic principles of promoting a web site haven’t changed and won’t change. Which is creating quality content and backlinks with relevant keywords. If keywords are not well chosen and used correctly within the content and the backlinks then Google (nor any other search engine) will be able to judge the quality of your site or backlinks.

    Now there are two extremes to it, like with anything in life. Using no keywords is as bad as overusing keywords. But that’s not all.

    A good web site today has a) highly targeted, b) well written and c) unique content on it and gets backlinks from d) many different sources and e) keyword variations. If you miss or perform poorly on any of these five points then you are in danger to loose some or even all Google love. There are some more things to consider of course but these are the basics.

    What exactly does it mean for your site? Let’s take an example. Let’s say you sell car insurance in New York.

    The wrong way to create and promote your site:

    Launching a general site about car insurance with no prior keyword research done. Putting general articles about the topic on your site and also general articles submitted to article directories to promote your site, where “car insurance” is in your article title, article body and resource box backlink as well. Now it may sound like a good plan, especially one that gets you going quickly, and about 10 years ago it would have worked. Today doing like that it will get you nowhere.

    Why is that?

    Just be honest to yourself, who needs another car insurance site like that? Go to Google yourself and type in “car insurance”. Literally millions of results. So who needs another general car insurance site or article? The “keyword” you target, car insurance, is so competitive that it would take you years to get on page one of Google.

    That’s why such a site won’t rank well, it won’t rank at all, it will be literally invisible and get little to no traffic. It violates all five mentioned points.

    The right way to create and promote your site:

    The more competitive your market the deeper you must dig into keyword research. Launching a highly targeted “car insurance in New York” site is your only chance, with unique fresh content that hasn’t been published somewhere else already, focusing on local New York issues of your business and services, getting backlinks to your site from all possible different sources (article directories, press releases, social sites, Web 2.0 sites, videos, audios etc.) and in different variations of your keyword like:

    new york car insurance
    new york car insurance quote
    new york city car insurance
    car insurance companies in new york
    new york auto insurance
    etc.

    Now such a site has a chance to perform. It will be a lot of work left to do, especially promoting a site in a competitive market needs consistent work, but at least you have something you can build on.

    To wrap it up: Keyword variation is crucial, especially with the recent Google updates. It’s not an option anymore, Google made it a requirement. If you build backlinks just with the same keyword all the time you will get the famous Google Webmaster Tools notice of detected unnatural links.


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    API Access – Send And Receive Orders Automatically


    October 13, 2011


    Want to send your orders directly to our system and receive finished orders back automatically into your system as soon they are finished?

    We are now offering API access to our system, the perfect solution if you look to automate your order processing.

    Please contact  ceo [AT] getarticlesdone.com now for a free API test account and for further information!


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    10% Off Everything Until Thursday Sept. 29th!


    September 27, 2011


    Receive a 10% discount for all orders placed through the order page from today until Thursday night Sept. 29th!

    Coupon Code: 10OFF

    Minimum order required: $25

    Please just go to the order page, place an order greater or equal to $25, and then enter “10OFF” into the coupon code field and press “Apply” button.



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    10% OFF Everthing Until Sunday!


    June 30, 2011


    Receive a 10% discount for all orders placed through the order page from today until Sunday July 3rd!

    Coupon Code: 10OFF

    Minimum order: $50

    Please just go to the order page, place an order greater than $50, and then enter “10OFF” into the coupon code field and press “Apply” button.


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    EZA Articles Switched to HQ Quality


    June 14, 2011


    EZA articles and EZA article submission has just been switched to HQ article quality and pricing has been adjusted accordingly. Google’s “Panda” update forced a lot of sites, including ezinearticles.com, to rethink their editorial guidelines. Submitting articles to EZA has become much more difficult and time-consuming.

    Good news: We still offer our approval guarantee at EZA! If the article gets rejected at EZA, we revise for free until it gets approved. Pay close attention to our updated terms though, as EZA (and we) disallow certain topics that make it impossible to get approved. Please check the terms before you order as there is no approval guarantee for such orders.


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    New Terms For Writing & Submitting Ezinearticles.com Articles


    March 19, 2011


    Article directory leader Ezinearticles.com (EZA) has raised the bar again, reacting on the recent Google update. We’ve already mentioned in the previous news post that the minimum word count for an article to be accepted by EZA now is 400 words. Beside of that, we are also changing our terms for writing and submitting articles to EZA with immediate effect:

    1) No keywords allowed for the article title and body:

    EZA has become extremely picky for keyword usage, primarily in the article title but also in article body. Main reason is that EZA wants articles written and submitted for readers and not for SEO purposes. Therefore we must give our writers more room to produce good content that reads well and natural.

    For this reason, we don’t allow anymore that customers provide a keyword for the article but only for the resource box where we still, of course, hyperlink your keyword with your URL for a backlink. The writer is allowed to write an article about anything, with the primary target to get the article approved by EZA, still, of course, the writer must write content that is related to your keyword topic.

    2) No submission through our GAD account if customer plans to submit more than 12 articles:

    EZA doesn’t only check the article submitted, it also checks if the article matches an account profile. For example, if an author publishes hundreds of articles on dozens of different topics then it is pretty clear that this author can’t be an expert on all topics. The more an account looks like this, the more it will be a “SEO” account in EZA’s eyes with the main purpose of getting many SEO optimized articles out there for backlinking purposes only. Such an account won’t last for long.

    An account profile should match the articles submitted. Therefore, if you plan to submit more than a dozen articles over time to EZA, you must setup your own account with EZA, complete the author profile as much as possible, and either submit the articles yourself or provide us with your account login so we can submit your articles through your EZA account.



    This entry was posted in Article Distribution, ezinearticles.com. Bookmark the permalink.

    New AMS Account Setting: Get Email When Project Is Finished


    January 19, 2011


    We have added a new function to your AMS account setting. If turned on, AMS can send you an email once a project is finished and, optionally, also attach a ZIP file with all finished products. This works only together with project tagging.

    So for example, if you order 7 articles and give them all the same project name, then AMS will send you an email when all 7 articles are finished and also attach a ZIP file with all 7 articles.

    Please check out the help page for a detailed description:

    www.getarticlesdone.com/AMS-Manual.html


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